The dunes of Cholistan, locally known as ROHI, are rich in wild fragrance and romantic culture with a variety of shades and colors. We have selected the word ROHI REET simply because of its beauty in diversity. REET is the beautiful tradition of ROHI that is not only followed but respected as a core of ROHI culture.
Rohi Reet is not only a harmonious blend of local Pakistani traditions but also their compatibility with modern needs.
OUR MISSION: We believe that it is better to create jobs for others than to seek a job for oneself. We are providing not only consultancy and skills to new and budding aspirants but also motivating them to enter a wide-open job market where the energetic can shine. We love to join hands with those who are willing to invest their intellectual and material energies in establishing a fair business market culture in Pakistan.

Rohireet   Apnay hi rang

Rohi Reet is a traditional brand rooted in the beauty of our rich cultural heritage. We began our journey online, creating only customized, hand-crafted products. With time, Alhamdulillah, we realized that our work had the potential to grow on a larger commercial scale.
This motivated us to expand into the manufacturing of a wide range of traditional clothing and home decor items. The response we received was overwhelmingly positive and encouraging.
By the grace of Allah, we opened our first physical outlet at Giga Mall, Islamabad, where we continue to operate successfully, Alhamdulillah. Today, we proudly design and create products that have been appreciated not only across Pakistan but also by customers worldwide. Some of the items we will share may not always be in stock, but every product can be customized according to customer preferences.
Have a look at Rohi Reet’s collection of traditional home decor pieces. Each item beautifully reflects our cultural essence while meeting the aesthetics and fashion needs of the modern era.