About RohiReet
RohiReet : Culture of handcraftmenship and tradition
The sand dunes of Cholistan locally known as ROHI are rich in wild fragrance and romantic culture with variety of shades and colors. We have selected the word ROHI REET simply because of its beauty in diversity. REET is the beautiful tradition of ROHI that is not only followed but respected as a core of ROHI culture. Rohi Reet is not only a harmonious blend of local Pakistani traditions but also their compatibility with modern needs.
Our Mission
We believe that it is better to create jobs for others than to seek a job for oneself. we are providing not only consultancy and skills to the new and budding aspirants but also motivating them to enter into the job market that is wide open for the energetic ones to shine. We love to join hands with ones who are willing to invest their intellectual and material energies in establishing the fair business market culture in Pakistan.
Our slogan: Apnay hi rang.
Our Motivation
We started business in handicraft, because Nation who forgets its tradition loses its identity and individually in comity of nations. Our tradition is our recognition and uniqueness. Tradition of our soil is beautiful and compatible with traditions of other nations. It is full of life and captures all colors of nature we want to transfer our beautiful traditions to our incoming generations. It is our initiative to show the beauty and diversity of our traditions to whole of world . We started this business to encourage our craftsmen/women to earn their living with dignity while staying at home. Come and join us for this noble cause.
Handcrafted
Made by skilled hands
Careful finishing, durable stitching, and detail you can feel.
Heritage
Stories in patterns
Inspired by Cholistan motifs and classic Pakistani textiles.
Women-led
Community impact
Supporting artisans with dignified, consistent work.
What we stand for
We design with respect for tradition: honest materials, meaningful color palettes, and patterns that feel timeless—not trendy. Our goal is to keep artisan-made work accessible and beautiful for everyday living.
Our Story
From Cholistan to your home
Rohireet began with a simple idea: the most beautiful craft should live in everyday spaces—on your sofa, your bed, your dining table.
We work with artisans to translate heritage techniques into functional pieces that fit modern interiors, while keeping the original spirit intact.
Every order helps keep traditional artistry alive and supports families through dignified, skill-based work.
How We Make
A careful, small-batch process
- 1Design: motif selection, color balancing, and size planning for each product.
- 2Craft: stitching, patchwork, and finishing by skilled hands—not mass machines.
- 3Quality: detail checks for seams, color consistency, and long-term durability.
- 4Pack & ship: protective packing so textiles arrive crisp, clean, and ready to use.
Materials
Comfort you can trust
We prioritize breathable fabrics, strong stitching, and finishes designed for daily use.
Design
Modern, not loud
Heritage-inspired palettes that pair well with minimal, contemporary interiors.
Impact
Support real makers
Each purchase contributes to artisan livelihoods and the preservation of craft knowledge.
Want to collaborate?
Wholesale, gifting, and custom orders
Reach out with your requirements—sizes, colors, quantities, and timelines—and we’ll guide you through options.